The busier the rest of my work, the more I neglect blogging, tweeting and all those other important planks necessary to build my "personal brand platform." I know that one of these days the long coattails of my career will stop serving up work and I will regret my lax social position. If I were my own client, I'd give me hell. But there are only so many words in a day and the ones that pay - or have the potential to pay -- always push to the front of the line.
When I started blogging a dozen years ago, it was exhilarating to be part of a small community of writers basking in the freedom of instant, accessible, unfiltered publication. Now that several million other folks have flooded the space, it's hard not to feel like a transcribing monk faced with that damned new moveable type. Back in my day...
I am an early adopter -- lining up quickly and enthusiastically in the first throes of eBay, blogging, gmail, Facebook, Instagram, and Twitter. Selected and deployed appropriately for my clients, these tools deliver in astounding ways. It's still fun to put together the pieces. But it's much like working a long day in a spectacular bakery -- the last thing you want to do when you get home is make a cake.
My preferred off-duty confection is my personal FB page which offers a real-time window on the adventures, travels, obsessions, and ideas of my family, friends, bead buddies and colleagues scattered all over the map. It allows me to keep up with the folks in Texas when I am in New York, and New York when I'm in Texas -- as well as watch Jen and Nick's pup grow, Jon and Tina's family adventures in England, Harry's film career in L.A and probably a couple dozen other feeds that always make me smile and close the time and distance between me and people I love. If you think it's excessive to need to see a new picture of my new grandniece Mia every day -- it's only because you haven't met Mia (see image column right and say awwwww.... ) . There are even a couple of FB savvy folks in their late 70s -- high school friends and peers of my late father -- who have a talent for unintentionally triggering my best memories of him in their posts. Personal FB time has no potential to deliver income, but at this time and place it as far too rewarding to surrender.
In preparation for book marketing, I should be hitting at least four pithy/amusing/informative tweets a week, killing it with a great story-telling image at least twice a week on Instagram, and blogging no less than weekly. Of course, these things should all feed my business FB page and supplement the otherwise engaging content there.
But let's be real. My clients get the marathons. it would be progress for me to just lace up my blogging shoes.
I'll blog weekly in June and figure out July later.
I've already told myself that this one doesn't count.